On LinkedIn, it’s all about building a relationship. That means that for your message to come through, you’ll need a mix of styles. 65% of people are predominantly visual learners, while 30% are predominantly auditory learners. Whenever you enter a new channel, it will take some time to figure out how to balance the right amount of engagement.Įveryone learns differently. What makes a successful LinkedIn Live stream? That depends on your goals. 4 Elements of a Successful LinkedIn Live Streaming Build thought leadership and personal branding for internal SME’sīy weaving LinkedIn Lives into your broader event strategy, you can create more brand awareness, engage (and increase) your social community, and generate useful, relevant content to repurpose for demand generation.Host informal conversational events for a wide audience.Tease certain parts of a virtual or in-person event.LinkedIn Live streaming engages your audience in real-time – and it feels much more like a conversation. So why not use it?Įspecially since it’s 277% more effective for generating leads… □ It’s a platform purpose-built for career advice, inspiration, and content. But unlike those channels, they use LinkedIn for professional purposes. Your B2B customers and prospects probably use YouTube or Facebook. What sets LinkedIn Live apart from other live streaming services all comes down to rule #1 of marketing: Knowing your audience. Why LinkedIn Live Streaming Is Your New Conversational Tool If your audience is part of the 760 million professionals on LinkedIn, LinkedIn Lives are a great way to connect with them and grow your community.Īnd they generate a lot more engagement than native video – 24x more comments and 7x more reactions, to be exact.īut how can you best leverage LinkedIn Live streaming? And how does it fit as part of your wider marketing strategy? I sat down with Nihal Salah, Head of Content Marketing at Fuse Universal – on LinkedIn Live, naturally – to discuss how marketers can develop a LinkedIn Live strategy that drives brand awareness and maximizes ROI. Video remains a powerful channel for marketers to do just that – in fact, 62% of companies plan to adopt live video streaming as a conversion-focused marketing channel. The best brands create a community of people – and what better way to do that than to interact in real-time, face-to-face? It’s about experience, trust, and connection. Building a brand isn’t just about the logo, style, or font.
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